Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA. He is a pioneer in Experience Design, Interaction Design and Information Design, speaks and teaches internationally, and is an accomplished entrepreneur. He holds an MBA in Sustainable Management from Presidio Graduate School and a BS in Industrial Design from Art Center College of Design.
He worked with Richard Saul Wurman at TheUnderstandingBusiness and, later, co-founded vivid studios, a decade-old pioneering company in interactive media and one of the first Web services firms on the planet. Nathan is on the board of directors for Teague and the AIGA.
Design
Sci-Fi and other speculative interfaces can unlock possibilities for new interactions in any product or service. This workshop will quickly share lessons culled from imaginative interfaces unconstrained from traditional constraints, with examples, and prompts attendees to brainstorm around these lessons to unlock new aspects of their existing projects. Then, attendees will develop their own projects using these inspirations. All levels of experience can benefit from this unique perspective and gain valuable insights. Likewise, any product or service interface can be enhanced with these lessons.
We will cover principles and lessons from a wide-variety of both interaction design and science fiction, focused on a project you’re currently working on (or wish you were). These include gesture, anthropomorphism, and visual design. We will science fiction to explore opportunities in your interface that otherwise might not be found and leave with new ideas to improve your interface.