Sandra Fisher-Martins is a plain-language activist and entrepreneur. She founded Português Claro in 2007 to work with businesses and government agencies to simplify their communication and abolish “information apartheid” – the barrier created by overly complex language.
She brings together language, design and usability to help people make informed choices about their health, education, welfare, and civil rights. Her acclaimed TEDx Talk, The Right to Understand, showed how clarity is everybody’s business – yes, that means you too.
Language is at the core of user experience. From microcopy to error messages, from product information to legal text, the words you use matter. Get your copy right and your UX initiatives get a boost. Get it wrong, and much of your other well-intended efforts are wasted.
Using some spectacular bloopers, Sandra will show you how to craft clear messages that drive your business; resonate with your users’ skills, values and expectations; and – most importantly – ensure your website copy doesn’t end up on her ‘blooper list’ next year.