Bill DeRouchey is a UX Studio Lead for Aviation projects at GE Software, beginning a multi-year effort to modernize an old industry, where every day involves organizational change and jet engines. Despite over 20 years in the design and technology world, whether doing interaction design, information architecture, product management, or writing, he still finds people are more fascinating than technology.
Designers often want to impact the world but first need that next career step, expanding from designing things to designing their success in the world. The key is to practice owning the product before you actually get that big promotion. Then when you move from UX Designer to Product Leader, your career possibilities open up to let you tackle the world.
The most significant things are often hidden in plain sight. In the world of design and technology, it’s the button. Let’s take a 100 year tour of the history of the button to see how it’s changed how we think, understand and interact with the world. Products, movies, advertisements and more will reveal how we evolved from a mechanical to a digital world.