Christina Wodtke is currently consulting, teaching, coaching and acting as an advisor to startups. Most recently she led new product development and reinvention as a general manager of Zynga.com at Zynga, was general manager of Social at Myspace, principal product manager at Linkedin, and senior director of design at Yahoo! back when Yahoo! was pretty neat.
As well, she likes founding things: She founded a startup where she developed the collaborative blogging tool PublicSquare; founded Boxes and Arrows, an on-line magazine of design; and co-founded the Information Architecture Institute. She may found again.
Along the way she wrote the bestselling Information Architecture: Blueprints for the Web, and has spoken on the topic of the human experience in information spaces at conferences worldwide. She writes still at Eleganthack.
Have you heard this in your organization?
“Users hate change”
Usually it’s right before a major release, prepping for the coming storm, or right after a release when the customer service is screaming about all the screaming they are hearing. Or perhaps you are struggling to move customers off an old solution to a new one you’ve come up with, but adoption just won’t happen. Users can’t hate change. If users hated change, Google would have failed, and we’d be happy with Altavista. Facebook would have failed, because Friendster was enough. Paypal would have failed, because, you know, credit cards.
There is a right way and a wrong way to introduce change to your userbase, and sadly the bully-tactics of facebook and Apple have become the norm. But if you are a small company, you can’t afford to impose change sloppily on your userbase. You need to get it right.
In this workshop we will cover:
This workshop will be highly interactive, with exercises and discussions so we can focus on your goals and needs as you introduce new products and revamp the old.
Designers & Product Managers seeking to launch redesigns, new features, or new products into existing markets.
The web world thinks of game design as the next silver bullet, and companies are slapping badges and progress bars over every annoying thing they wish users to do. But as users tire of everything looking like a game, “gamification” is starting to get discarded as just another fad.. Games have been core to human experience since ancient times, and the game industry now makes more than the movies industry. If we want to create amazing experiences for our users, there is plenty to learn beyond the tricks of Gamification. I’ve studied game design from the people who actually make games, such as Dan Cook (Triple Town), Mark Skaggs (Farmville), Amy Jo Kim (Rockband) and Erin Hoffman (Sims Edu) and it has transformed my design practice. Let me share what I have learned. Come and hear how mastery, mysteries and meaningful choices can make your site a pleasure for your users.
* When to use game mechanics, and when they’ll backfire
* How to make your personas more powerful with play-style
* Replace tutorials with more integrated and pleasurable teaching.
* Understand key game mechanics, how they work and how to use them
* Learn how to use the power of games appropriately to drive engagement and retention.
* Practical approaches you can use back in the office monday morning.