Kate is an entrepreneur/designer with a talent for bringing companies and customers together through visual methods, lean strategies and user-centered design. She’s helped hundreds of entrepreneurs, designers and UX managers implement lean UX methods in their organizations.
Kate is Principal at Intelleto, where she creates visual explanations that make complex ideas simple and shareable. She Co-founded Luxr, an online coaching company that helps entrepreneurs create products that customers want, need and love to buy. At LUXr, Kate led product UX and developed innovative ways for startup entrepreneurs to envision, experiment and deliver amazing products. Prior to LUXr, Kate was at Adaptive Path, where she specialized in bringing customer empathy and collaborative UX practices to companies big and small.
She is a rampant sketcher, wouldn’t be caught dead without a deck of stickynotes, and believes that every person has a product idea that can be made great and drive a sustaining livelihood.
Admit it. Inside you there is a secret product idea…some problem you are just itching to solve. Maybe you have notes scribbled in your notebook or even a few comps. Maybe you’ve talked to people about it or even built some code. Yet it falls prey to that deadly statement: “Someday, when I have more time…”
That day is today. In an action-packed 180 minutes, you’ll get that idea out and into the world. Using Lean Startup principles and these fun and rapid methods, you’ll create a coherent, lo-fi product concept and get peer feedback on it. You’ll identify the problem it solves for people, understand the role it plays in your customers’ lives and identify a key metric to indicate traction. We’ll wrap up with practical, actionable (and simple!) next steps to propel your idea forward.
You will learn & practice: Rapid sketching, provisional personas, ideation on scenarios of use, feature-storming, actionable metrics and lastly, put it all into a paper-prototype of a value prop and minimum viable product concept. (I know. It sounds impossible in 3 hours, but it’s totally doable. And hella fun.)
This is a structured and engaging way to “try on” design methods from the Lean UX / Lean Startup world and explore an idea that is personally meaningful. The techniques you’ll learn in this workshop are directly and immediately applicable to all kinds of UX design…in the enterprise, startups and mid-sized companies.
It’s rare to have an opportunity to focus on your idea. This session is about skill-building through personal expression. Come ready to participate, learn and share your passion!
Startups; coworking; traction; lean everything. Traditional forms of work are breaking down and reforming into new models, and entrepreneurs carry the torch of change. At the same time, the UX field has matured and become more stable and specialized, often pushing UX into an execution function. The costs of starting a new product have never been lower. So why aren’t more designers embracing the world of entrepreneurship?
Turns out designers have a way of looking at the world that is an excellent match with entrepreneurship. But we also have some ingrained behaviors that hold us back and keep us tethered to the status quo.
Drawing from her experiences moving from designer to co-founder to teacher/startup advisor/entrepreneur, Kate will share observations and lessons learned for how designers can effectively embrace the entrepreneurship challenge and amplify the power of good in the world.