Steve Baty, principal at Meld Studios, has over 15 years experience as a design and strategy practitioner. Steve loves to understand how people, things and systems work, and make them better. He is fascinated by systems thinking, behavioural economics, and design-led innovation. Steve has served as President of the Interaction Design Association (IxDA) (2/2012-2/2014); co-Chairs UX Australia – Australia’s leading conference for User Experience practitioners; and sits on the Good Design Council of Australia. He has acted as a Judge of the Service Design category of the Australian International Design Awards for the past two years.
In this workshop Steve Baty will present a range of techniques to help project teams identify sources of innovative concepts and methods of concept generation. The focus of this workshop will be on concepts that break the mold and challenge accepted bases of competition.
The workshop will cover:
Participants will leave this workshop with:
The questions we ask ourselves at the idea generation stage of design play a critical role in the nature of the ideas generated. Bold questions beget bold ideas; and incrementalism begins in the same way.
In this talk we will look at how problem framing and reframing can impact the ideas teams generate, and how problem statements can be ‘tuned’ to better deliver feasible concepts within your organisation. We’ll look at some recent examples from our work at Meld Studios as well as some well-known case studies from around the world.