Kevin is a Principal Designer at frog specialising in Interaction Design. He has designed medical devices, smart home products and museum exhibitions and has laughed and cried in many usability tests along the way. His favourite twitter feed is the @internetofshit account and his goal when designing products is to avoid being featured on it. To date, he has not been 100% successful in that goal. Ask over a beer and he might even tell you why.
14:00 - 17:30Room 5
Ergonomy for UX Designers
What every UX Designer should know about fingers, eyes, and bodies
Interaction design is often focused on desktop or mobile experiences. Increasingly, we’re putting screens on all types of devices, from refrigerators to coffee machines, and everywhere from museums to shopping malls. Many of the conventions we rely on do not apply in these contexts.
In this workshop, we’ll look at how ergonomics apply to interaction design. We’ll learn what principles we can copy, what we should change, and we will take a fun, hands-on approach to prototyping and designing for these new exciting contexts.
There will be a series of mini-talks and exercises to explore this topic. We will do a series of hands-on exercises where we design, prototype and evaluate how ergonomics influences UX. All exercises will be done in groups.
This workshop is aimed at UX designers who are interested in designing for new contexts with physical constraints. It is suitable for most levels.
11:25 - 12:00Auditorium I
Practical Jobs To Be Done: A Way Of Seeing
The concept of jobs to be done provides a lens for understanding value creation. It’s straightforward principle: people “hire” products to fulfill a need.
For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress.
Viewing customers in this way – as goal-driven actors in a given context – shifts focus from the psycho-demographic aspects to needs and motivations. Although the theory of JTBD is rich and has a long history, practical approaches to applying the approach are largely missing.
In this presentation, I will highlight concrete ways to apply the jobs to be done in your work. This will not only help you design better solutions, but also enable you to contribute to broader strategic conversations.