When your products and services reach global audiences, the challenges multiply. Culture, politics, technology and social customs all shape what people expect, want and need. Understanding these factors is key to creating products and services that resonate worldwide.

In this interactive workshop, Chui Chui will show you how to navigate these complexities to bridge the gap between local cultures and global business. Using real-world case studies and practical exercises, you’ll learn:

• Why culturalisation matters. Move beyond basic localisation (like simply translation) to designing experiences that align with diverse cultural contexts and needs
• How to apply culturalisation across business functions. See how culturalisation can influence design, marketing, customer support, product development and overall strategy to strengthen your global presence
• What works (and what doesn’t). Analyse success and failure stories to uncover best practices for global expansion.
• How to focus your efforts. Use a proven framework to identify the most optimal target markets for expansion, whether launching or focusing efforts
• How to identify and bridge knowledge gaps. Find and use the cultural and market insights you’re missing. Explore lesser-known methods to fill these gaps, enabling you to make confident, informed decisions for international markets
• How to create actionable strategies. Turn insights and local knowledge into practical plans for design, marketing and overall customer experience, ensuring your product meets the needs of your target markets

Who is this for?

This workshop is ideal for anyone involved in creating or managing products and services for international audiences, including: Researchers, designers, product managers, marketing professionals, digital leaders, business owners and executives.

Whether you’re expanding globally, launching in new markets or simply looking to understand your international customers better, this workshop will equip you with actionable tools and strategies to succeed. All levels of experience and companies of any size are welcome.

Workshop requirements:

• A laptop or a tablet is recommended for the workshop activities.