WED 21 MAY 14:00Fri May 23 14:30Erin Weigel
Author of "Design for Impact"Erin Weigel delivers impactful, user-centric products and tells stories about how she does it. Her career started in customer service when she worked retail and waited tables. This experience developed her service mindset, which guides her unique design approach.
She has A/B tested thousands of design changes at Booking.com, the world's largest online travel website, where she worked as Principal Designer for 9 years. Her specialties are Conversion Design and building experimentation cultures.
She's the author of "Design for Impact: Your Guide to Designing Effective Product Experiments", published by Rosenfeld Media.
Learn more about Erin and all the stuff she does at www.erindoesthings.com. Or, follow her on LinkedIn for design tips and resources.
Wed 21 May 14:00 / Auditorium IIIDesign for Impact
Join Erin Weigel for a workshop to learn about how to uncover metric-moving insights.
In this workshop you will learn:
- An impactful research framework to ensure your insights align with not only your customer needs but also your business goals
- The different types of research questions and what a good research question sounds like
- How to choose the right research method to answer your well-written research questions, and finally
- How to create a User Experience Landscape to centralize all your quantitative and qualitative research insights into an inspiring artifact to align your teams around
Erin presents this workshop with a mix of engaging short stories, interactive quizzes, and hands-on exercises to reinforce your learning. You’ll even get a little time to start on your very own Experience Landscape to get tips and tricks directly from Erin about how to create them.
You will leave with the ability to better position your research strategy to support business goals while keeping organizational focus squarely on solving customer problems.
What you need to participate
Please bring your laptop or tablet along to the workshop. You will need one to create your Experience Landscape. And although Erin will give you some fake data to create your Experience Landscape, it’s more effective if you come prepared to work on a real project. So think in advance about which app, product, or website that you would like to focus your research efforts on.
You will leave with the start of your very own Experience Landscape and a handful of useful research frameworks and mental models.
These takeaways will help you show your boss that your time at UX Portugal was time exceptionally well spent.
14:30 Auditorium IDesign for Impact
Experimentation can be intimidating to non-data science folk. But Erin wants to get everyone excited about A/B testing.
In this talk, Erin shares the Conversion Design process. It centers A/B testing as a way to gather high-quality evidence to make highly informed decisions to improve your digital product design.
She also introduces the Good Experimental Design toolkit. These easy-to-follow templates usher teams through the logic needed to design trustworthy experiments that you can learn from so you can make things better—not just different.