WED 21 MAY 09:00Fri May 23 10:45Mike Oren
Data & AI Experience Design LeaderDr. Mike Oren heads up the Intelligence Design team at Klaviyo, responsible for all experiences that leverage data to help customers make smarter marketing decisions leveraging analytics and AI.
With an undergrad in computer science from DePauw University where he initially learned to program basic AI models and a PhD in human-computer interaction from Iowa State University that included an AI course on computer vision and other pattern recognition algorithms.
He has worked on AI experiences in industry for a decade and teaches data literacy and evidence based design at Illinois Institute of Technology’s Institute of Design (ID).
Wed 21 May 09:00 / Auditorium IIDesigning for Uncertainty with AI
This immersive workshop is designed to help you and your teams work within the uncertain confines of GenAI, exploring its principles of probability and showcasing how they can revolutionize the creation of AI experiences.
Participants will gain valuable insights into leveraging uncertainty to enhance the effectiveness, efficiency, and engagement of AI-driven interactions. To help you understand, and teach others, the principles of probabilistic design and other key statistical concepts that will help you work with both GenAI and other ML models, we’ll play some simple games and discuss some principles from non-linear narratives (and game design).
Agenda:
- What is Probabilistic Design?
- Why Probabilistic Design
- Understanding Probability
- Considering Likelihood / Frequency
- Conditional probability
- Game theory
- Applying these concepts
Workshop requirements:
- A laptop or a tablet is recommended for the workshop activities.
10:45 Auditorium IPreparing Teams to Design Impactful AI Experiences
Designing for AI in 2025 is similar to designing computer interfaces in the late 80s and early 90s, where designers need some knowledge of the medium to craft the right experiences since our tools are currently insufficient.
This talk will share how Klaviyo’s AI team has been crafted to balance high-data literacy with designers that have more creative inspiration that gives our customers a feeling of magic.
I’ll cover how I hire for and help train data literacy in the designers so they can work in close partnership with data scientists & engineers.