WED 21 MAY 14:00Fri May 23 09:45Torrey Podmajersky
President of Catbird ContentAs president of Catbird Content, Torrey Podmajersky (she/her) helps teams solve business and customer problems using UX and content.
Since 2010, she has written inclusive and accessible consumer and professional experiences at Google, OfferUp, and Microsoft, and now for clients of Catbird Content.
She wrote the best-selling Strategic Writing for UX, and teaches at schools and conferences in North America and Europe.
Wed 21 May 14:00 / Auditorium IIProduct Voice
The voice of a product is how every word and phrase within the product reflects the aspirations of the brand. But how do you design that voice? Just as importantly, how do you ensure that everybody who creates the language for that experience can write in that voice? This isn’t just for voice user interfaces (VUI) or chatbots: Defining the voice of any product can increase brand affinity while increasing user recognition and trust.
Topics covered
- Using principles as a basis for voice
- Voice vs. tone
- UX text patterns
Exercises that will be done
- Designing a product voice (for a real or imagined product)
- Practice writing in voice, using patterns
- Using voice to inspire and guide decisions
- Alignment among the members of your team (who also attend this workshop) about how your product “talks”
Takeaways
- A voice chart to align UX text to your brand
- Example content for common scenarios
- Practical, repeatable processes to improve your product’s expression of brand
Requirements for attending
- Bring a laptop (preferred) or your favorite pen; you’ll be doing a lot of creating.
09:45 Auditorium IPatterns for Faster, Cheaper, Better UX Text
Sure, AI could help you write that tricky UX copy. But does it make the product work better for users?
The right UX text can speed up onboarding, increase engagement, and reduce support costs.
In this talk, Torrey provides practical UX text patterns to help you design faster, with better outcomes, and without spending AI tokens.