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Alberta is an incorrigible nomad — born and raised in Italy, she has lived in California and now works in London, as Director of End-to-End Service Design at Lloyds Banking Group. With her team of systems thinkers and service designers, she's looking at shaping the future of financial services and supporting meaningful financial outcomes.
Alberta sketchnotes the meetings she attends (and there are many), is a resolute ice hockey player and cares deeply about the very small things that, she says, "matter a lot”.
She tweets as @albertatrebla and you can find her on LinkedIn as well.
14:00 - 17:30Room 2
Details coming soon...
16:50 - 17:25Auditorium I
“What if McLuhan is right? Suppose he is what he sounds like – the most important thinker since Newton, Darwin, Freud, Einstein and Pavlov?” – Tom Wolfe (1969)
Folks from within the community of UX practice have been calling for the death of the wireframe since the early ‘oughts. And now with the rise of Agile, the death-knell is ringing from without. Just so you know: they are coming for the rest of our deliverables.
How in today’s Lean world do we situate the role of depiction and documentation in our process? If in the past we were doing it wrong, how do we go forward doing it right?
This presentation introduces Marshall McLuhan’s four laws of media, as applied to UX design and software development. Attendees will learn how to analyze the media we use to depict, deliver and approve our ideas while avoiding subtle and pernicious traps that lurk in the interplay between medium and message.