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Anna Dahlström

  • Anna is a UX designer and the founder of UX Fika and Glimt.it. She’s worked client side, for startups and agencies on a large variety of brands and projects, from websites and apps to TV UIs. She’s a regular speaker and an instructor for General Assembly where she’s taught more than 40 classes related to designing for multiple devices. She's currently helping startups and companies with UX related matters and writing a book for O'Reilly about Storytelling in Design.

Fri

24

9:00 - 12:30

Aud II
Workshop

Storytelling in Design

Details coming soon...

Thu

26

16:50 - 17:25

Auditorium I
Talk

Because McLuhan

“What if McLuhan is right? Suppose he is what he sounds like – the most important thinker since Newton, Darwin, Freud, Einstein and Pavlov?” – Tom Wolfe (1969)

Folks from within the community of UX practice have been calling for the death of the wireframe since the early ‘oughts. And now with the rise of Agile, the death-knell is ringing from without. Just so you know: they are coming for the rest of our deliverables.

How in today’s Lean world do we situate the role of depiction and documentation in our process? If in the past we were doing it wrong, how do we go forward doing it right?

This presentation introduces Marshall McLuhan’s four laws of media, as applied to UX design and software development. Attendees will learn how to analyze the media we use to depict, deliver and approve our ideas while avoiding subtle and pernicious traps that lurk in the interplay between medium and message.