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Anna Pickard Head of Brand Communication at Slack
  • Anna Pickard has spent a long time pretending to be other people. After training as an actor, and then segueing into dramaturgy when she realised she was too shy to act, she went from a small blog into a series of frankly ridiculous career moves: candle making, script editing, TV criticism, advertising and the games industry. For Glitch, a beloved but now-shuttered MMO, she gave voice to strange butterflies and surfer pigs; for Wieden Kennedy she brought life to criminal cat masterminds and omniscient butter gods; for educational games studios, she turned mathematical concepts into friendly faces.


    Now, as Head of Brand Communication at Slack, she’s pretending to be a competent grown-up professional. The first writer at Slack, over time she's worked in product, marketing, design, communications and brand at Slack. Having been responsible for shaping the voice and tone of the company — but now learning how to scale it, how to bring a human approach to enterprise, and maintain the energy, empathy, values, and voice of the fastest-growing business software ever? Well… those are things she's still working out how to do. In the meantime she's good at pretending that she knows how. 

Thu

23

09:00 - 12:30

Aud III
Workshop

Tone of Voice

Details coming soon...

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