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Erik Dahl is an independent researcher and designer living in Grand Rapids, Michigan. His background in anthropology, semiotics and human-computer interaction help him make sense of complex situations and create meaningful interactions for his clients and their customers. Erik’s work has covered websites, applications, products, wearables, environments, and services.
In March 2016, he began serving a 2-year term as President of the Interaction Design Association, where he previously served as both a Board Member and Local Leader.
In Erik’s free time he enjoys running ultramarathons, and getting lost on the wooded trails of the American Midwest.
14:00 - 17:30Aud III
Details coming soon...
hh:mm - hh:mmAud. I
16:50 - 17:25Auditorium I
“What if McLuhan is right? Suppose he is what he sounds like – the most important thinker since Newton, Darwin, Freud, Einstein and Pavlov?” – Tom Wolfe (1969)
Folks from within the community of UX practice have been calling for the death of the wireframe since the early ‘oughts. And now with the rise of Agile, the death-knell is ringing from without. Just so you know: they are coming for the rest of our deliverables.
How in today’s Lean world do we situate the role of depiction and documentation in our process? If in the past we were doing it wrong, how do we go forward doing it right?
This presentation introduces Marshall McLuhan’s four laws of media, as applied to UX design and software development. Attendees will learn how to analyze the media we use to depict, deliver and approve our ideas while avoiding subtle and pernicious traps that lurk in the interplay between medium and message.