Marianne SweenyPrincipal Consultant at BrightEdge
Marianne Sweeny is a Search Information architect (an IA that has strong SEO, UX and content strategy chops). She has applied this unique skill set at digital marketing agencies for the last 10 years. Most recently for a cross discipline internal agency for BrightEdge, a content marketing SAAS company, where she works with Fortune 500 companies and smaller clients as well.
Marianne is passionate about dissolving the silos between information architecture, content strategy and Web development to create a more unified approach to solving user needs for an optimal user experience.