Matt LeMayProduct Management & Team Communication at Sudden Compass
Matt LeMay is an internationally recognized expert on product management and Agile ways of working. He is the author of "Agile for Everybody" and "Product Management in Practice", and has helped build and scale product management practices at companies ranging from early-stage startups to Fortune 500 enterprises.
Matt is the creator of the One Page / One Hour Pledge, a commitment to minimize busywork and maximize collaboration that has been adopted by over 100 individuals and teams at Amazon, Walmart, CNN, BBVA, and more.
Matt is co-founder and partner at Sudden Compass, a consultancy that has helped organizations like Spotify, Clorox, Google, and Procter & Gamble put customer centricity into practice. In his work as a technology communicator, Matt has developed and led digital transformation and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson.
In theory, customer research should be one of the primary forces driving product decisions. In practice, this is rarely the case. Far too often, product teams struggle to balance customer insights with executive demands, ultimately making compromises that leave nobody happy. This fun, fast-paced workshop will explain why a game-changing insight can also be a roadmap-obliterating threat—and what to do about it!
Why You Should Attend
For a product team to succeed in real-world markets, it must be able to quickly learn from real-world customers. But common challenges around research often impede a product team’s ability to keep up with customers in a fast-changing world, ultimately leading to slowed growth and lost revenue.
Who Should Attend
This workshop is for folks who believe that product teams can and should care deeply about customer insights. This includes researchers, product managers, UX designers, and anybody else working to build products for customers!
What You Will Learn
You will learn why product and research teams often clash with each other–and how to navigate the common challenges you are likely to face as you bring product teams closer to customer insights.
We'll learn about and practice how to:
- Recognize and address common challenges that face product teams as they try to get closer to customers
- Collaborate around product roadmaps to identify constraints and non-negotiables upfront
- Involve entire product teams in hands-on research
- Translate between business question and human questions
- Share customer insights in an action-oriented way that drives actual product decisions
Sharing work with your cross-functional colleagues can be a source of major stress and anxiety. How are people who can't do your work supposed to understand your work? What if they think you're bad at your job? Or, even worse, what if they ask you to make changes that are ill-advised or impossible?
In this talk, product leader and author Matt LeMay proposes a powerful yet counterintuitive approach: if you want to collaborate more effectively with your colleagues, show them things that are intentionally unimpressive, unfinished, and incomplete by design. This simple approach can dramatically improve team alignment and engagement--but only if you're willing to work through the uncertainty and discomfort of giving it a try!
This talk provides real-world examples and actionable guidance for designers, researchers, product managers, and anybody else working on a cross-functional team.