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Sarah Doody

  • Sarah Doody is a User Experience Designer, Product Strategist, speaker, and writer in New York City. Sarah helps new companies assess their idea, understand their customers, and design and launch their MVP. For companies with a product already in market, she helps optimise their user experience through metrics, research, and her years of product design knowledge.
    In addition to consulting, Sarah created a popular weekly newsletter, The UX Notebook and writes regularly for the design community. Her writing has been featured in The New York Times, UX Magazine, InVision, and Medium. Sarah also teaches on UX and previously created the curriculum for and taught General Assembly’s first 12-week UX immersive.
    When not thinking about design, Sarah is training for her next marathon or planning a trip to explore a new part of the world.

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09:00 - 12:30

Aud. II

Rapid Research

Too many teams fail to validate an idea before they build it. In addition to wasting time and resources, the team becomes frustrated because after they launch the new product or feature, users don’t use it. Many teams talk about doing research, but not enough teams actually do research. One main reason for this is lack of buy in from stakeholders and executives. Another reason is because research is perceived as being expense and time consuming. In this workshop, we’ll walk through the entire research process and understand how to get buy in and how to conduct smart, effective user research.
The workshop will consist of a brief overview of why research matters so that you have excellent talking points to take back to team mates and colleagues who don’t buy into research. Then, we’ll take a deep dive into the research process as well as practice doing research on each other based on a mock project that you’ll learn about in the workshop.


  • Why research matters
  • Types of research
  • The research process
  • Planing & conducting user research interviews
  • Communicating research findings to stakeholders


  • Develop a plan for doing a research project
  • Conducting user interviews and usability tests
  • Discuss our findings from the interviews

Take Aways

  • Strategies for getting executive and stakeholder buy in for research
  • Understand the types of research
  • See how research fits into the whole product development process
  • Research process
  • Communicating research findings


  • Notebook and pen or pencil (must have)
  • Smart phone or laptop (because one of the activities will involve looking at a website or app)


09:45 - 10:20

Auditorium I

To be announced

Details coming soon...