July 6th, 2016 Pokémon Go launches and no one knows what’s about to happen. Weeks later people are swarming over fences, fields, and across cities trying to catch ‘em all. The game heralds the public introduction of augmented reality. The promise of AR seemed endless. A year and a half later, Pokémon Go is still around but it’s lost the luster it once had. Even more, augmented reality has lost steam. What happened to the promise of AR? Let’s look at what we thought AR was going to be, and where it’s gone since that fateful weekend.