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Speaking CEO: Business Fluency For Designers

Designers need to understand the language of business for the same reasons—we need to learn to speak CEO to be our most effective. Successful designs live in the real world of business, organizational politics, and executives who approve your budget. Business fluency helps you navigate that world to build business empathy and be a more effective advocate for better experiences.

This talk will share simple but powerful business fluency frameworks to understand business priorities, manage zoom levels between execution and executives, and to translate from business direction to a clear design hypothesis. Designers don’t just need more methods to create solutions or work with users. We need better methods to work with business, and that starts with the power of language. It starts with speaking CEO.

Jess McMullin


April 2019