12 to 14 May 2010
Lisbon, Portugal
an eventful
Programme
Programme

Overview

DAY 0:
1  Pre-Conference Get Together
DAY 1:
2  Beginner Workshops
4  Intermediate Workshops
2  Advanced Workshops
8  Open Sessions
1  Networking Game
DAY 2:
2  Beginner Workshops
4  Intermediate Workshops
2  Advanced Workshops
8  Open Sessions
1  Movie Screening
DAY 3:
12  Talks
5  Video Presentations
1  Magazine Launch
1  Party

Day 1     MAY 12

AUDITORIUM II AUDITORIUM III ROOM 1 ROOM 2
08:00 Registration   Reception Area
09:00

Coffe Break
10:30-11:00
Information Architecture
Just the Essentials

Donna Spencer
Influencing
Strategy by Design

Luke Wroblewski
Label Placement in Forms
and other time consuming controversies

Caroline Jarrett

Introduction to
Remote Usability Research

James Page & Sabrina Mach
12:30 Lunch   Foyer
14:00 TBA Using Remote Usability Testing in an Agile Development
Javier Darriba

Designing Agile Interactions
Sami Niemelä
UX Design for In-Vehicle TV
Allen Smith
14:20 UX 4 Kidz
Laurence Veale
How Natural User Interfaces are changing Human Computer Interaction
Marco Silva

I want results, not a results page
Kristoffer Drykorn
UXD in Advertising
Karri Ojanen
14:40 Small Break   Foyer
15:00

Coffe Break
16:30-17:00
How to Design Usable
and Persuasive Websites

Susan Weinschenk
Designing
with Patterns

Bill Scott
Copywriting
for the Web

Eric Reiss
Asynchronous Remote Usability Testing in Detail
James Page & Sabrina Mach
18:30 Networking Game   Nearby Bar

Day 2     MAY 13

AUDITORIUM II AUDITORIUM III ROOM 1 ROOM 2
08:00 Registration   Reception Area
09:00

Coffe Break
10:30-11:00
TBA
Steve Krug
Designing for
Content-Rich Sites

Jared Spool
Brainstorming
and Design Principles

Dan Saffer
Designing Mobile Experiences
Brian Fling
12:30 Lunch   Foyer
14:00 Becoming Objectified: From Interaction to Product Design
Miles Rochford

What you need to know about Eye Tracking
Harry Brignull
ATM 2.0
Andrés Lopéz
Seduction design: forget the art of persuasion
Sarah Morris
14:20 Make it obvious: Affordance as design tool
Justin Davis

Interaction Design Leadership: Lessons Learned
Panu Korhonen
Cultural Divides and Designers in Emerging Markets
Joe Fletcher

Application Design mixing UX, Learning and Knowledge Management Methodologies
Silvia Calvet
14:40 Small Break   Foyer
15:00

Coffe Break
16:30-17:00
Product Strategy and Planning Tools
Peter Merholz
The Experience
of Visualization

Manuel Lima
Sketching:
The Secret Sauce of Design

Dave Malouf
Making Smart
Design Decisions

Informing design through usability testing

Dana Chisnell

18:30 Movie Screening: "Objectified"   Auditorium I

Day 3     MAY 14

AUDITORIUM I
08:00 Registration   Reception Area
09:00 Welcome
09:05 TBA   Jakob Nielsen
09:10 Upgrade your Mandate   by Peter Merholz
09:50 Lessons from the MetaCraft   by Bill Scott
10:30 Coffee Break   Foyer
10:55 TBA
11:00 Designing for (and with) New Technologies   by Dan Saffer
11:40 Design Games   by Donna Spencer
12:20 First-Person User Interfaces   by Luke Wroblewski
13:00 Lunch   Foyer
14:00 TBA
14:05 TBA   by Steve Krug
14:45 Killer content or content that kills?   by Eric Reiss
15:25 TBA   by Brian Fling
16:05 Coffee Break   Foyer
16:30 TBA
16:35 Neuro Web Design: What Makes them Click?   by Susan Weinschenk
17:15 Designing for User Performance and User Success   by Larry Constantine
17:55 The Dawning of the Age of Experience   by Jared Spool
18:40 Closing & Magazine Launch   Bruno Figueiredo & David Rosado
18:50 TBA   Don Norman

Side Activities

UX Book Fair

Located in the Main Hall, the UX Book Fair will showcase books from all the main publishers in the field, like O'Reilly, Pearson (New Riders), Morgan Kaufmann, Wiley and Rosenfeld Media.

Sponsors Expo

Also located in the Main Hall, some of our Sponsors will showcase their products in their stands.

Dinners

Every day you will be able to join us for dinner and get to know our speakers and other attendees. Or you can choose to join other impromptu groups into one of the several bars restaurants nearby that overlook the beautiful river Tagus. Then you can even take off to the nearby Casino.

Pre-Conference Get Together

Kicking off the event we'll have a Get Together starting on May 11 at 17:30 in a yet undisclosed location. In fact, it's a surprise! You'll just have to show up at the meeting point on time.

Party

Closing down the event on May 14 and starting at 22:00 we'll have our closing Party. Details will be announced soon.

Our Sponsors and Supporters

Platinum Sponsors:
Adobe Microsoft
Gold Sponsors:
FlagMoo
Silver Sponsors:
O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Wiley Adegga.com
Axure - See it happen Goplan Survs - Asking for you Usabilla - Transparent Usability Balsamiq Studios invoic€xpress
Partners and Supporters:   TAP Portugal VIP Hotels AHP - Applications and Hosting Provider Câmara Municipal de Lisboa Madeira Interactive Technologies Institute
Media Sponsors:   Want Magazine UX Booth